"More people are seeking that feeling, and the increased consumption of Champagne has created growth within the wine industry. Consumers want to know more about Champagne, and they are willing to pay to drink it and to learn about it.
Beyond the financial part, though, in my opinion, luxury is not what it used to be. This is not a bad thing, just a new perspective. In the past, the luxury market could be defined simply as what was only accessible to the very rich. Exclusivity was the most crucial attribute."