Dogfish Head’s Grateful Dead Beer Strikes a Chord with a New Generation

Dogfish Head is back on a growth streak for the first time since 2019, and it’s all thanks to one rockin’ release — the Grateful Dead Juicy Pale Ale. Officially the fastest-growing beer in the brewery’s history, this new brew has more than doubled expectations and lit a fire under the brand’s momentum. What is even more impressive? It’s bringing in new drinkers without taking away from Dogfish classics like 60 Minute IPA, which still holds 95% of its pre-launch tap handles. 

Founder Sam Calagione credits the beer’s success to its surprising appeal among 21- to 31-year-olds. “No kid wants to listen to their dad’s rock,” he joked, “but kids want to listen to their granddad’s rock.” That nostalgic-meets-new energy has created a halo effect, boosting sales of Dogfish canned cocktails and even the legendary 90 Minute 19.2 oz cans. 

With the Deadhead fan base growing younger and stronger, Dogfish has locked in a long-term partnership with the Grateful Dead, with hopes of growing the brand for decades.  

At Superior Beverage Group, we’re thrilled to carry this epic beer for our Ohio customers — it’s the ultimate summer sipper! Find it in six-packs or the summer variety pack and taste what everyone’s talking about. You won’t want to miss this groovy new brew!