Miller Lite & Coors Light: A Classic Pairing with Football Season

Watching football while enjoying a cold beer has been a classic combination in the U.S. for decades—and Molson Coors has the time capsule to prove it. As football’s popularity soared in the mid-20th century, Miller and Coors launched iconic campaigns that showed just how perfectly their beers paired with rooting for your home team. From Miller High Life’s “Taste the High Life” in the 1950s to Coors Light’s football-shaped bottles in the 2000s, these brands have been on the sidelines of America’s favorite sport for generations. 

Fast forward to today, and Miller Lite and Coors Light continue to score big with dozens of professional and college team alliances, football-themed packaging, and top-tier media partnerships. Whether it’s cheering on the pros or watching Saturday college rivalries, these beers remain a staple of game day traditions. 

At Superior Beverage Group, we’re here to keep that tradition alive all season long. From Miller Lite’s football sweepstakes to the new Ohio State x Coors Light packaging, our team has your football beer needs covered!