BuzzBallz Continues to Shake Up the RTD Category

The ready-to-drink cocktail category continues to surge, and BuzzBallz is leading the charge. According to Brewbound’s article, “BuzzBallz Leads the Way in Premixed Cocktails; Segment +39.8%, to $2.74B in L52Wks,” the Sazerac-owned brand grew dollar sales by an impressive 65.6% to more than $569 million in tracked off-premise sales over the latest 52 weeks.

The broader premixed cocktail segment also grew, but BuzzBallz continues to stand out from the pack. The high-ABV spherical cocktail brand now holds more than 20% of the category’s dollar share, widening the gap between itself and competitors by nearly $257 million. Its bold flavors, recognizable packaging, and strong consumer demand have helped cement BuzzBallz as a dominant force in the RTD space.

At SBG, we’re incredibly grateful for our partnership with Sazerac Company and excited to see the continued momentum behind BuzzBallz. As summer approaches, we look forward to bringing customers even more innovative flavors and refreshing options that keep the category growing. Cheers to strong partnerships, exciting growth, and great drinks ahead!