Black Box Wines Scores Big with New NHL Partnership

Wine and hockey fans have something new to celebrate. Gallo recently announced that Black Box Wines has become the National Hockey League's (NHL) first-ever Official Wine through a new multiyear partnership. The collaboration introduces Wine Wednesdays, an integrated marketing platform designed to make Black Box part of fans' weekly hockey viewing experience. 

The announcement continues Gallo's growing presence in professional sports. In recent years, the company has expanded wine's role in sports fandom through partnerships with organizations including the NFL and MLB, helping introduce wine to new occasions and audiences. Black Box has also continued to gain momentum in the wine category, making this NHL partnership a natural next step.

At Superior Beverage Group, we're proud to partner with Gallo and excited to see this innovative collaboration come to life. As hockey season gets underway, we look forward to watching Black Box Wines connect with fans in new ways and continue bringing wine into some of sports' most memorable moments.