Apr 21, 2026
Elevating Every Pour with Fever-Tree
At Fever-Tree, the philosophy is simple: if your mixer makes up 3/4 of your drink, it should be the best part of it. That idea is at the heart of the brand’s first national U.S. campaign, “Mix with the Best,” launched in partnership with Molson Coors Beverage Company. The campaign encourages consumers to elevate their cocktails—whether at home or at the bar—by choosing premium mixers trusted by top bartenders.
Backed by strong momentum, Fever-Tree continues to lead the premium mixer category as the No. 1 brand in both ginger beer and tonic water. With growing distribution and visibility nationwide, the brand is building on its success and reaching new consumers through major media moments like the Kentucky Derby, Wimbledon, and the U.S. Open.
At SBG, we’re proud to bring Fever-Tree to our customers and support its continued growth. Whether you’re crafting a cocktail at home or enjoying one out, we’re excited to help deliver the quality behind every great mixed drink. Cheers to great mixers and even stronger partnerships!
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