Garage Beer Declares the Start of American Summer

Summer has officially arrived, and Garage Beer is ready to celebrate. The light beer brand, backed by the Kelce brothers, recently launched its season-long "American Summer" campaign, a tribute to the simple moments that make summer memorable. From garage doors open and music playing to backyard cookouts, baseball games, salty snacks, and ice-cold beers, the campaign embraces the traditions people know and love.

The campaign also features limited-edition patriotic packaging complete with a bald eagle design, along with a giveaway for a restored 1996 Bronco in partnership with football player Gennings Dunker and the Museum of American Speed. Rather than reinventing summer, Garage Beer is leaning into nostalgia and authenticity, celebrating the familiar experiences that bring friends and family together.

At SBG, we're excited to have Garage Beer's summer packaging already hitting shelves across our markets. Whether you're celebrating the Fourth of July, grilling in the backyard, or making new memories with friends, Garage Beer is ready to be part of the occasion. We're proud of our partnership with the Garage Beer team and look forward to a summer filled with innovation, great beer, and unforgettable moments. Cheers!