New Belgium Continues to Redefine Craft Beer

Craft beer is constantly evolving, and few breweries are adapting as quickly as New Belgium. In Craft Business Daily's article, "New Belgium in '26: A Top Craft Brewer with FMB Instincts," CEO Shaun Belongie shared how the brewery is finding success by blending traditional craft values with innovative products that appeal to today's consumers. New Belgium's craft portfolio grew more than 3% in the first quarter. 

 

A major driver of that growth is Voodoo Ranger, whose bold flavors and higher-ABV offerings continue to attract consumers seeking something different. Products like Voodoo Ranger G-Force, an 11% ABV IPA sold in 19.2-ounce singles, are helping blur the lines between craft beer, flavored malt beverages, and ready-to-drink options. As Belongie put it, "I do think it is hard to grow without any innovation," and New Belgium is proving that innovation remains at the heart of its strategy. 

 

At SBG, we're proud to partner with New Belgium and their incredible team. We've enjoyed seeing the brand's continued growth and are excited for the new innovations coming this summer and throughout the rest of the year. If you haven't tried a Voodoo Ranger or another New Belgium favorite yet, stop by your local store or restaurant and give one a sip. Cheers!