Craft Growth in Focus: Angry Orchard & Dogfish Head

Angry Orchard and Dogfish Head are building strong momentum, with four consecutive quarters of growth. A more focused approach to both brands, paired with shifting consumer preferences, is helping fuel that success.

As noted in Craft Brew Business Daily, consumers—especially younger legal drinking age drinkers—are increasingly open to “non-beer” options. Angry Orchard is benefiting from this shift, offering a fruit-forward cider that fits naturally into beer occasions while appealing to those looking for something different. The brand is also bringing back its successful “Freaky Season” Halloween campaign, this time in collaboration with the Scream franchise, following last year’s triple-digit growth.

Dogfish Head is also seeing gains beyond traditional beer, particularly in the premium canned cocktail space. With a long-standing distilling background, the brand continues to stand out with high-quality offerings that resonate with consumers seeking elevated ready-to-drink options.

At SBG, we’re proud to partner with Boston Beer and support the continued growth of these innovative brands. We’re excited to see Angry Orchard and Dogfish Head on shelves this season, bringing even more great beverage choices to our customers. Cheers to a strong summer ahead!