SBG Hits 1 Million Cases of Twisted Tea Sold for the Second Year in a Row!

At Superior Beverage, we’re raising a can to another incredible milestone—2024 marked the second consecutive year we’ve sold over 1 million cases of Twisted Tea! This achievement wouldn’t have been possible without our entire team's dedication and hard work. Every department plays a crucial role in showcasing this top-selling hard tea and ensuring it reaches the stores and bars our customers love.

With the first few months of 2025 behind us, we’re on our way to hitting this goal again, thanks to Boston Beer’s continuous innovations. The recent redesign of Twisted Tea Light has brought a fresh new look to a fan favorite, and anticipation is building for the highly awaited summer exclusive—Rocket Pop! This refreshing, limited-time flavor is set to hit shelves soon, making it the must-have drink of the season.

Watch out for our associates’ displays and grab a pack (or two) to share with friends. Here’s to another year of getting Twisted—cheers!