Molson Coors Looks to Focus on Highest in Demand Items
Molson Coors considers scrapping some offerings amid can shortage
Author: Christopher Doering, Fooddive.com
The explosion in hard seltzers, sparkling waters and a growing push by beverage makers to turn to aluminum because of the recyclability of cans compared to plastic has squeezed the supply of the popular packaging material. Consumers also are drinking more at home with bars, restaurants and other establishments closed or experiencing less business because of the coronavirus, increasing demand for cans. Ball, the world’s largest manufacturer of cans, told investors early last month that the U.S. market is short 10 billion cans in 2020, according to the Washington Post, citing Beer Business Daily.