Dec 07, 2020

Coors Light Debuts Beerman, The Holiday Hero We Need This Year.

Build Your #Beerman... Continuing the efforts of the "Made to Chill" Campaign from Molson Coors

“Beerman is the holiday hero we need this year,” says Chris Steele, Coors Light’s North American director of activation. “He is perfectly imperfect. He’s hastily put together. He’s slightly worse for wear from 2020, but you can see there’s a tremendous amount of joy lurking just below his snow-clad surface, and he’s sharing that with his neighbors.”