Brewers turn to age-old strategy in unprecedented times

Brewers are facing a barrage of unknowns during what is traditionally beer’s biggest selling season. Among the unanswered questions: When will bars and restaurants reopen? Will customers feel safe enough to return? But while this summer offers unprecedented changes and challenges, in particular the almost-total evaporation of on-premise sales for most of the spring, brewers say there is no mystery about how they’re approaching summer sales this year: Focus on what sells. Read more