Crystal Light Vodka Refreshers: A New Era of Better-For-You Cocktails

The Kraft Heinz Company is shaking up the canned cocktail space with Crystal Light Vodka Refreshers, a ready-to-drink twist on the beloved zero-sugar beverage. Available in Wild Strawberry and Lemonade, these triple-filtered vodka drinks with light carbonation pack just 77 calories and 3.8% ABV, making them the lowest-calorie RTD cocktail on the market. With many Crystal Light fans already mixing the powdered drink into cocktails, this launch is a natural fit for those seeking better-for-you alcohol options.

Kraft Heinz is setting its sights on catering to the 40% of drinkers who prefer beverage options under 4% ABV. “With millions of social media videos showcasing creative Crystal Light cocktails, a delicious lower-calorie vodka refresher was a natural next step,” said Jeremy Kross, director of beverage mixes at Kraft Heinz.

At Superior Beverage Group, we know how excited our customers and retail partners are for this summer’s must-have drink. We’re proud to bring Crystal Light Vodka Refreshers to stores, offering a light, flavorful, and innovative option for today’s mindful drinkers. Cheers to great drinks and bold innovations!