National Cider Month: A 116% Participation Surge and Growing Nationwide

This October, National Cider Month saw a remarkable 116% increase in participation, marking a significant rise in popularity for a holiday that began in the Pacific Northwest and is now reaching far across the country, from the East Coast to the Midwest, including right here in Ohio. In just its second year as a national event, the movement continues to capture the attention of cider lovers and newcomers alike, aiming to bring cider into the spotlight and raise awareness about its unique qualities.

National Cider Month's mission is to get retailers—whether national, regional, or local—on board with highlighting cider's place alongside more traditional beer options. By securing multiple points of disruption throughout stores, SBG is committed to driving the cider trend and making sure cider has a strong presence this fall season.

Angry Orchard was a major player in our displays this October, but we’re not stopping there! Fall is the perfect time to explore other varieties like Downeast Cider or Angry Orchard's Fireside Mix Pack, which offer flavors that pair beautifully with the season's gatherings. Even though National Cider Month has ended, it's never too late to bring a cider pack to friends and family get-togethers this fall. Trying all the flavors now might just make you an enthusiastic participant in next year’s Cider Month festivities!

SBG sourced information from Craft Business Daily's article highlighting the significant 116% increase in participation for Cider Month this year. For further details on this trend and related industry news, Craft Business Daily’s coverage can be explored on their website.