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Apr 30, 2024

Molson Coors Shelf Gains: A Gift That Keeps on Giving!

Molson Coors is riding high on a wave of success as their spring shelf resets continue to exceed expectations.

Molson Coors Shelf Gains: A Gift That Keeps on Giving!
Initial reports indicated a strong 10% increase in shelf space for Coors Light, Miller Lite, and Coors Banquet. However, with feedback pouring in from 70% of accounts, Molson Coors now anticipates an even more remarkable 13% boost in shelf space for Coors Light and Miller Lite, alongside positive gains for Simply Spiked and Blue Moon. And Coors Banquet is projected to soar with a staggering 20% increase in shelf space.

These gains make Molson Coors brands more visible and provide retailers with ample inventory to satisfy growing consumer demand. It's a win-win situation that sets these beloved beers up for even greater success in the future.

Molson Coors has big plans for the spring and summer, with Miller Lite reviving its timeless "Great Taste, Less Filling" campaign and Coors Light introducing its exciting "Choose Chill" platform. And let's not forget Coors Banquet, which is keeping pace with its own momentum-building campaign, highlighted by the return of Yellowstone.

At SBG, we've witnessed firsthand the surge in popularity of these iconic brands. Consumers are reaching for Coors Light, Miller Lite, and Coors Banquet more than ever, prompting retailers to adjust their shelves accordingly. As we gear up for a scorching summer of sales, we invite you to join in on the excitement. If you spot these fantastic brands gracing the shelves of your local stores, don't hesitate to grab a pack and immerse yourself in the hype. Cheers to a season filled with great brews and unforgettable moments!