Mark Anthony and White Claw: Leading the Seltzer Charge

Mark Anthony Brands is doubling down on its dedication to White Claw, showing serious love for the seltzer category. By focusing on quality over quantity, Mark Anthony has managed to grow volume with a leaner selection, beating industry trends and gaining a solid dollar share of the total beer market so far this year. White Claw dollar sales are already up 2.5%, and with only 17 SKUs out of the 587 flavors available in the seltzer market, White Claw manages to drive 20% of all innovation sales.

Mark Anthony's strategy is a smart bet for any retailer; and with a variety of flavors to keep things fresh, White Claw is ready to fill up shelves and fridges alike. So next time you’re at the store, grab a variety pack and give it a try—or if White Claw is already your go-to, share it with a friend and celebrate the love for seltzer. SBG is excited to be part of this journey and help spread the love for White Claw.

For more information, you can refer to Beer Business Daily’s report “Mark Anthony: Where is the Love?” on the recent distributor meeting and Mark Anthony’s strategy adjustments this year.