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Feb 12, 2024

Great Lakes Brewing Co. Introduces Midwest IPA: A Toast to Regional Pride

An exciting development for craft beer enthusiasts, Great Lakes Brewing Company has unveiled its latest creation: Midwest IPA.

Great Lakes Brewing Co. Introduces Midwest IPA: A Toast to Regional Pride

This new year-round offering is making its debut, promising a refreshing option for IPA lovers. Midwest IPA aims to establish itself as a staple in the craft beer landscape. Crafted with a harmonious blend of Triumph, Strata, Cascade, and Citra hops, Midwest IPA is a testament to the art of balance in brewing. At 7% ABV, it strikes a perfect chord between bright, aromatic aromas and a smooth body and finish, making it an appealing choice for a wide range of beer drinkers. Great Lakes Brewing Co. describes it as the "unofficial IPA of Midwest Nice," a nod to the hospitable and easygoing spirit of the region it aims to represent.

Chris Brown, Great Lakes VP of Sales, has emphasized the significance of Midwest IPA to the company's 2024 strategy, declaring it their "number one priority." This launch is part of a broader effort by GLBC to streamline its offerings and focus on core products that can drive growth. Great Lakes is poised to reinforce its position in the market, aiming to be a leader in both the lager and IPA segments.

The Midwest IPA joins other recent innovations from Great Lakes, such as the Juicy Vibacious Double IPA, coming out this March, expanding the brewery's IPA repertoire. This strategic expansion reflects the company's ambition to cater to the evolving tastes of craft beer drinkers.

As Great Lakes Brewing Co. rolls out the Midwest IPA, the company is not just launching a new beer; it's inviting beer lovers to embrace a product that celebrates the Midwest's rich brewing tradition and its people's warm-hearted spirit. At Superior Beverage we are happy to partner with GLBC and are eager to spread this beer joy to customers, reinforcing Great Lake's commitment to quality, innovation, and regional pride.

So, what are you waiting for? Get your hands on the new Midwest IPA (available in 6pk cans, 19.2oz cans, 1/2bbls, and 1/6bbls) today and be part of a burgeoning beer trend that's set to sweep the craft beer community.