Coors Light Heads Back to the Big Game

For the third consecutive year, Coors Light is gearing up to bring its signature "chill" to the Big Game, making its presence felt on one of the largest stages in sports. Following a record-breaking viewership of 123 million for the 2024 game—recognized by Nielsen as the largest single-network telecast audience to date—Coors Light is set to deliver a refreshed "Choose Chill" experience to an even broader audience. Building on its strategic alliances with over 40 college football teams and partnerships with some of football's coolest players, Coors Light is doubling down on its unique position as the perfect complement to America's favorite sport.

While Coors Light has yet to reveal details of the upcoming ad, the brand is committed to capturing viewers' attention with its innovative and refreshing campaigns. Previous years have seen the beloved "High Stakes Beer Ad" and the revival of the iconic "Chill Train," so fans can expect something equally impactful this year.

SBG is excited to be a distributor for Molson Coors, bringing Coors Light to Ohio fans—especially with its proud partnership with The Ohio State Athletics. As the Big Game approaches, we're excited to provide our customers with mountain-cold refreshment and join in the celebration of "Chill." Cheers to Coors Light!

For further insights, this information is sourced from the Beer and Beyond blog by Molson Coors. Read more on their site.