May 16, 2021

Hard Seltzer Embraces the Squeeze

Lemonade is the darling of the hard seltzers.

Market research showed that consumers sought bold flavors in seltzer, and lemonade fit says Don Lane, vice president of Truly. He says within months of its launch, Truly Lemonade was the third best-selling beverage in hard seltzer, with 9% of the category’s sales.