Sierra Nevada Celebrates Earth Month with the Return of the National Parks Pack

With Earth Month underway, Sierra Nevada Brewing Co. is expanding its partnership with the National Park Foundation by bringing back its limited-time National Parks packaging for Pale Ale. This year, the program goes even bigger, featuring full-color park illustrations not only on cartons but also directly on bottles and cans—replacing the classic mountain design with stunning landscapes from National Parks across the US.

Beyond the eye-catching packaging, Sierra Nevada continues to see strong momentum across its portfolio. According to Chief Growth Officer Ellie Preslar, the brand is up nationally 2.5% year-to-date, with growth across its “core four” priorities: Hazy Little Thing, Pale Ale, Pilsner, and Trail Pass. This performance highlights the brand's continued strength as it heads into the warmer months.

The new National Parks packaging is hitting shelves now and will be available throughout the summer—just in time for outdoor gatherings, road trips, and everything in between. 

We’re proud to partner with a brand that continues to deliver not only quality beer but meaningful initiatives that connect with consumers. Cheers to great beer, great views, and a summer worth exploring!