Athletic Brewing Leading the Charge in Non-Alc Beer Growth
As Dry January winds down, it’s a great time to remind everyone that enjoying non-alcoholic options doesn’t have to stop!
We love seeing innovation in the beverage industry, and Athletic Brewing is setting the bar high! At the recent Beer, Wine and Spirits Summit, Athletic Brewing’s Chief, Bill Shufelt, shared some impressive stats about their impact on the non-alcoholic beer category. As covered by Craft Business Daily, Athletic drives 70% of the growth and 60% of sales among the top five non-alcoholic beer brands. They’re also the #1 growth driver in non-alcoholic beer and craft beer, and they are even in the top 10 across all beer categories.
Non-alcoholic beer currently makes up about 1.5% of total beer sales, but Bill predicts major growth ahead. Exciting things are on the horizon for Athletic in 2025, with a potential big announcement around the upcoming football championship game.
At Superior Beverage Group, we’re thrilled to be part of this journey, bringing Athletic Brewing’s innovative, flavorful options to our customers and accounts in Ohio. Our associates have worked hard to create eye-catching displays to help you discover these products. So, as we close out Dry January, keep the non-alcoholic momentum going—grab a pack today and enjoy great taste without compromise!
