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Mar 19, 2024

Modelo Especial Achieves Historic 200-Million Case Milestone and Dominates the Beer Market

Modelo Especial has set a new benchmark, crossing an unprecedented milestone of 200 million cases in the latest rolling 52-week period.

Modelo Especial Achieves Historic 200-Million Case Milestone and Dominates the Beer Market

Greg Gallagher, VP of brand marketing for Constellation Brands’ beer division, shared this remarkable achievement during the recent Gold Network Summit held in Las Vegas. SBG is thrilled to echo this extraordinary news, reinforcing our pride in distributing Modelo brands and our commitment to delivering the finest beers to our customers.

Modelo Especial's journey to the top is a testament to its unwavering popularity and quality. Last year, it overtook Anheuser-Busch InBev’s (A-B) Bud Light as the No. 1 beer brand in the U.S. by dollar sales. It's essential to recognize that Modelo Especial's upward trends have been evident for several years, underscoring a consistent growth trajectory and a deepening appreciation among beer lovers.

Modelo Especial was not the only brand under the spotlight during the summit. The entire Modelo portfolio was celebrated for driving growth. Greg Gallagher highlighted several standout performers within the Modelo family:

  • Modelo Negra, now a six-million-case brand, continues to win over consumers with its rich, full-flavored profile.
  • Modelo Chelada, with 20 million cases, showcases the brand's ability to innovate within the beer category, offering a unique and refreshing taste experience.
  • Modelo Oro, which remarkably reached 3.5 million cases in its debut year, illustrates the brand's ongoing momentum and appeal.
  • Lastly, Modelo Aguas Frescas, the franchise's venture into the flavored malt beverage (FMB) market, emerged as the No. 1 new FMB variety pack and FMB single-serve in its Las Vegas test market last year, promising exciting growth avenues for the brand.

These achievements underscore Modelo's role as a pivotal growth driver, showcasing the brand's innovation, versatility, and unwavering commitment to quality. As a proud distributor of Modelo, SBG is excited about these developments and looks forward to continuing our partnership with a brand that not only leads the market but also sets new standards for excellence and innovation in the beer industry. Cheers to excellence, cheers to growth, and cheers to the future of beer.