Andrew Ickes, Purchasing Coordinator, is responsible for procuring product from some of our largest suppliers. His attention to detail and persistence have allowed Superior Beverage Group to navigate the slippery slope of inventory management and ever-changing trends in 2020, while still maximizing the buying opportunities as they are presented.

Andrew’s experience and incessant hard work were instrumental in one of the most successful product launches in Superior Beverage Group history, Truly Tea. His quick actions and clear and frequent communication with Boston Beer and our Sales Team allowed for an impactful and fast start for this new, innovative brand. Andrew also spent extra time at night and on the weekends in December to ensure a smooth Great Lakes Christmas Ale season. He is a true team player and his actions positively affect not only the Purchasing and Brand Teams but the entire organization.

Congratulations Andrew Ickes.